Unique Service Launched to Protect Brand Identities Online

Solid 3PV Allows Website Visitors to Authenticate Logos, Pictures or References to Particular Companies or Brands

(29.09.09) - First Cyber Security (FCS) announced the availability of their unique "Solid 3PV service" (Secure OnLine IDentification third party verification). The technology originally showcased at the IP risk and management forum in June is now available.

Solid 3PV is a technology which allows website visitors to authenticate logos, pictures or references to particular companies or brands. Simply by hovering the cursor over such entities a window appears showing the logo of the brand owner. The appearance of the window and brand owners’ logo are confirmation that the brand owner has given permission for the reference to be used.

To avoid fraud the window moves across the screen, out of the browser and merges with First Cyber Security’s Solid Authentication window, the leading consumer orientated, website verification technology.

"We are delighted with the interest created from the showcase of our Solid 3PV technology. Premium brands are looking at it to reduce sales of counterfeit goods and certification markets are using it for consumers to verify continued eligibility to their approval schemes," said Rod Pugh, MD First Cyber Security. "The recent announcement by the OFT ‘s ‘Just Tick It’ campaign concerning online ticket sale scams proves this technology is needed to ensure the consumer knows which websites are authorised by the promoters, to sell tickets online. Every year many people are duped into buying tickets from unapproved websites which not only result in them losing money, but also not being able to attend the event, for which the tickets had been purchased."

"Brand owners lose millions of pounds every year to websites which sell counterfeit or stolen goods. Technology which gives them the ability to clearly indicate to consumers those sites which are permitted to sell genuine products clearly provides value to brand owners and consumers alike," commented Andrew McClelland, Director of Business Development at IMRG, the e-retail trade association. "This technology can also show consumers using e-retail sites whether certification marques such as, security and approved buyer schemes are being used correctly by website owners. Additionally, should any website fail to continue to meet the requirements of such approvals, the marques owners have the ability to remove this verification giving them total control over how their branding is used." (First Cyber Security: ra)